-Sneering dismissal of an author is acceptable to the degree that his book likewise is sneering and dismissive. What works marvelously well in a review of Richard Dawkins doesn’t in a review of Mitch Albom. You might have the same opinion of both writers, and that’s fine! But responding to Mitch Albom as if he’s Richard Dawkins is not only misleading and disingenuous, it’s obnoxious, like the preacher who screams from the pulpit “He leads me beside still waters.” If a meek and mild book is silly and false, then, as meekly and mildly as you can manage, call it silly and false. Don’t use a machine gun to rid the garden of squirrels.

-If you find yourself editing a citation from the book in a way that’s advantageous to your point but that wouldn’t be advantageous if you were to cite it more fully, you are in the process of misrepresenting the book. What you think the author really wants to say is not the same as what s/he said. Acknowledge the words that are really there and then make a case why your interpretation is valid. “Here’s what I think they mean” is perfectly defensible. “Look at what they said” is not.

-Write the review for the benefit of people who don’t necessarily have presuppositions about the author or the subject. Write something that would be helpful for the people who don’t subscribe to your Twitter feed or blog newsletter. If that’s difficult, declare what you’re writing a thinkpiece instead of a review. There’s no shame in it.

-If you can’t think of anything positive to say about the book, look at the cover. In my experience a suspiciously large percentage of the books that I couldn’t think of any redeeming qualities for had excellent outer designs. Work goes into that too, y’know.

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Posted by Samuel James

Samuel D. James is associate acquisitions editor for Crossway Books.